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Air pollution is considered to be the greatest human health risk and over 60% of the world population has to deal with water scarcity. City governments are expected to take the lead in tackling these major issues. But is it also economically advantageous for them to do so?

Research Ans Kolk, Niccolò Pisani

A study conducted by Amsterdam Business School researchers Ans Kolk, Niccolò Pisani, Václav Ocelík and Ganling Wu shows that it does pay for cities to be green. International firms prefer to invest in greener cities because of their increasing commitment to employees’ wellbeing. These firms show their corporate responsibility in times of environmental awareness.

About the researchers

Professor Ans Kolk and  Dr Niccolò Pisani are both researchers in the ABS International Strategy and Marketing section. Václav Ocelík is currently in his final year of the Business in Society research master's programme at ABS. His PhD will be supervised by Kolk and Pisani. Ganling Wu is a graduate of the Amsterdam Business School's MSc in Business Administration programme.

More information

Detailed information on the research can be found on the website of the World Economic Forum.

Does it pay for cities to be green?