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Business Administration: Managing Strategy and Marketing

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Companies have to deal with many different stakeholders: clients, suppliers, competitors, governmental bodies and so on. How do they stay ahead of the competition? What is the best way to set up your product, price and distribution policy? In this minor you will gain insight into these kinds of strategy and marketing issues experienced by orga Business Administration: Managing Strategy and Marketing.

What will you learn in this minor?

This minor enables you to solve business issues independently. You will be encouraged to adopt a critical approach towards the many theoretical perspectives within the professional field and then apply the knowledge that you have gained to practical situations.

This minor does not provide admission to the Master’s programme in Business Administration.


The minor contains of 30 EC and can be completed in one semester. For 2020-2021 the programme includes the five compulsory courses of 6 EC each.

  Semester 1
Period 1 Marketing
  Consulting Methods
  Cultural Industries
Period 2 Strategic Management
Period 3 Corporate Social Responsibility

The detailed course descriptions will be made available in the new Course Catalogue. This Course Catalogue will be available in June.

Entry requirements

  • This minor is open for students who have successfully completed their first-year programme (60 EC) of a university Bachelor's programme.
  • Students from a University of Applied Sciences (HBO) who finished their first-year programme (60 EC) can also be admitted.
  • No prior knowledge in Economics or Mathematics is required.
  • This minor is open for students of Economics and Business, except Business Administration.

Application and Admission

The application for the academic year 2021-2022 will take place in April. We hope to share more details in February.

More info and contact

For more general information about taking a minor, visit the student website about minors at UvA Economics and Business. Or you can contact the Education Desk.

Facts & Figures
Mode Full-time
Credits 30 ECTS, 5 months
Language of instruction English
Starts in September